““Devi is a magnificently creative idea generator.””

— Amie Kiehn, Writer

““I have worked with many directors during my 25 year career, and Devi shares the same qualities as the best of them: fierce passion, intelligence, curiosity, self confidence, a sense of humor, and an unwavering belief that anything is possible.”
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— Vicki Dunakin, Producer

I’m a brand strategist and creative director with a background that sits at the intersection of brand strategy, visual storytelling, marketing, and human psychology. I take complex ideas and products, and translate them into human-centered creative to makes them resonate.

I’ve spent 10+ years directing commercials and branded content for companies like Walmart, Nestlé, Burt’s Bees, Olay, Michaels, Waterpik, and many more. Earlier in my career, I directed and produced a branded series starring Ashton Kutcher and featuring Kim Kardashian, Jason Bateman, Demi Moore and Gary Busey. (And yes, we DID have a live cheetah in the office.)

I also make film-films. My short EUPHORIA won the Best in Show and Gold Davey Awards, with festival honors for Best Cinematography, Best Art Direction, and an Audience Choice Award. My film STILL took home Best Drama Short at the Culver City Film Festival. My current project is a narrative short film shooting in the enchanting forests of the Pacific Northwest.

So those are some things I’ve created.

In recent years, I’ve worked in the space where strategy becomes story: understanding an audience deeply, uncovering what makes a company meaningfully different, and translating that into positioning, narrative, visual identity, content, and campaigns that people actually connect with.

I’m also building communities around storytelling, and am obsessed with leveraging stories to help people navigate these highly pressurized times.